Ulta Sale Calendar 2025

It’s Official: This Is Ulta’s Sale Calendar for 2025

If you're a beauty lover, you know that Ulta Beauty is the ultimate destination for all things makeup, skincare, haircare, and fragrance. But savvy shoppers know that the best way to stock up on their favorite products is to shop during Ulta’s biggest sales. With a little planning, you can save big on must-have beauty items throughout the year.

We’ve gathered all the important sale dates, promotions, and insider tips into this Ulta Sale Calendar for 2025, so you’ll never miss an opportunity to snag amazing deals.

January: Love Your Skin Event

Dates: Early January – Late January
What to Expect: This month is all about skincare! Ulta’s Love Your Skin Event is a three-week-long sale offering up to 50% off top skincare brands like Clinique, Dermalogica, Estée Lauder, and First Aid Beauty. New deals drop every day, so check Ulta’s website or app daily to see what’s on sale.

Pro Tip: If you’re a Platinum or Diamond Rewards member, you’ll often get early access to select deals.

February: Valentine’s Day Beauty Sale

Dates: Early February – February 14
What to Expect: Expect discounts on romantic and luxurious beauty products, from red lipsticks to perfume gift sets. Many popular brands like Too Faced, Tarte, and Lancôme offer limited-edition Valentine’s bundles.

Pro Tip: Ulta often releases free gift promotions during this time. Look for “gift with purchase” deals when shopping for beauty gifts.

March: 21 Days of Beauty

Dates: Mid-March – Early April
What to Expect: This is one of Ulta’s biggest sales of the year! During this three-week sale, shoppers can save 50% on daily beauty steals from high-end brands like Urban Decay, Benefit, IT Cosmetics, and Tarte. Each day features different one-day-only deals, so it’s important to check the calendar in advance.

Pro Tip: Plan ahead and set reminders for your must-have deals—popular items sell out quickly!

April: Spring Haul Event

Dates: Early April – Mid-April
What to Expect: This sale focuses on drugstore and mid-range brands, offering discounts on Maybelline, NYX, e.l.f., and more. Stock up on your spring makeup essentials like lightweight foundations, tinted moisturizers, and pastel eyeshadows.

Pro Tip: If you missed out on 21 Days of Beauty, this is a great time to grab affordable options on trending beauty products.

May: Gorgeous Hair Event

Dates: Mid-May – Early June
What to Expect: Calling all haircare lovers! This event features 50% off top hair brands, including Redken, Pureology, Olaplex, and Living Proof. Expect markdowns on shampoos, conditioners, styling tools, and treatments.

Pro Tip: Many salon haircare products rarely go on sale, so take advantage of these discounts to stock up on professional haircare items.

June: Summer Beauty Event

Dates: Mid-June – Late June
What to Expect: This sale is all about glowy summer essentials like bronzers, self-tanners, sunscreens, and lightweight skincare. Brands like St. Tropez, Coola, and Sun Bum often see major discounts.

Pro Tip: This is a great time to grab travel-sized products if you have upcoming summer vacations.

July: Black Friday in July

Dates: Mid-July
What to Expect: If you love Ulta’s Black Friday sales, you’ll love this mid-year savings event. It includes major discounts on makeup, skincare, and fragrance, along with exclusive online deals.

Pro Tip: Some of the best deals are online-only, so check the Ulta website frequently for special offers.

August: Back-to-School Beauty Sale

Dates: Early August – Mid-August
What to Expect: This sale is perfect for students and professionals looking for budget-friendly beauty buys. Expect discounts on skincare for breakouts, lightweight foundations, setting sprays, and more.

Pro Tip: Keep an eye out for “Buy One, Get One 50% Off” deals on affordable beauty brands like CoverGirl, Revlon, and L’Oréal.

September: 21 Days of Beauty (Fall Edition)

Dates: Early September – Late September
What to Expect: Just like the spring edition, Ulta brings back its biggest sale of the season with 50% off prestige beauty steals every day for three weeks.

Pro Tip: Sign up for Ulta’s Ultamate Rewards Program to earn points on your purchases, which you can redeem for future discounts.

October: Fall Haul Event

Dates: Early October – Mid-October
What to Expect: This sale is perfect for those looking to refresh their fall beauty routine. Expect markdowns on warm-toned eyeshadow palettes, hydrating skincare, and seasonal fragrances.

Pro Tip: Ulta often offers early holiday beauty gift sets during this time, so start shopping early for the holidays!

November: Black Friday & Cyber Monday

Dates: Thanksgiving Week – Cyber Monday
What to Expect: One of Ulta’s biggest sales of the year, Black Friday and Cyber Monday feature massive discounts across all categories, including prestige and drugstore beauty. Expect doorbuster deals, online exclusives, and major savings on holiday gift sets.

Pro Tip: Ulta’s Cyber Monday sale often has extra savings on top of Black Friday deals, so be sure to compare prices before purchasing.

December: Holiday Beauty Blitz & Last-Minute Deals

Dates: Early December – Christmas Eve
What to Expect: Ulta rolls out special holiday promotions, including discounts on holiday-themed beauty sets and luxury fragrance deals. Gift-with-purchase promotions are popular during this time, making it a great opportunity to buy presents.

Pro Tip: The closer you get to Christmas, the more likely Ulta will offer last-minute flash sales, so keep an eye out for surprise discounts!

Final Thoughts: How to Maximize Your Ulta Savings in 2025

1. Join the Ultamate Rewards Program – Earn points on every purchase and redeem them for discounts.

2. Download the Ulta App – Get early access to sales, notifications on price drops, and app-exclusive deals.

3. Use Coupons – Ulta frequently offers $3.50 off $15 coupons and other promo codes for extra savings.

4. Sign Up for Platinum or Diamond Membership – Higher-tier members get early access to sales, bonus points, and free shipping perks.

5. Shop Online for Exclusive Deals – Some of Ulta’s best discounts are available only through their website.

6. Stack Savings – Combine sales, coupons, and rewards points for maximum discounts on your favorite beauty products.

By planning your beauty shopping around Ulta’s sales calendar, you’ll never have to pay full price for your favorite products again. Whether you're restocking everyday essentials, trying new brands, or shopping for gifts, 2025 is set to be a year full of beauty savings!

Mark your calendars and happy shopping!